Archive for the 'Marketing' Category

How to Advertise Your Computer Repair Business

Thanks to online advertising networks like AdWords and Yahoo Search Marketing, small computer repair businesses (even home-based ones) can easily promote themselves locally. Now that Pay-Per-Click (PPC) Advertising can essentially buy you customers, you can advertise your computer repair business on local websites and have it show up alongside search engine results. How to Show [...]

Build a Brand, Charge More.

When starting a computer repair business, technicians often sound pretty much the same: “I’m going to give them the best value around.” Given their lack of experience, they are unaware of the true cost of running a real business, and won’t be able to profit enough to live off of it. Unless you are just [...]

Free Links = Free Advertising

Get your PC Virus Removal business some Google Juice! Once you’ve created your webpage to advertise your computer repair business, start creating links utilizing the free account on these sites [...]

Word of Mouth Marketing

Get clients to spread your name. There’s nothing like a satisfied customer spreading good news about your business.

For every client who refers a new one [...]

Advanced Tips for (Almost) Free Marketing

High frequency is important but costly in advertising. To get the locals aware of your virus removal business on the cheap, create and place an ad in local, non-competing businesses. Some businesses, like my local gym and coffee shop, allow this for free. If the business appears to not normally display brochures and business cards, here is a tactic to gain their valuable advertising-space anyway [...]

Start with a Web Page

Perhaps the best return on your money begins with a web page.  If you are a frugal businessman, like I was when I started, then start here.  Come up with your name.  You might simply adapt an out-of-state competitor’s name to your own business; just be sure the name is not registered in your own [...]