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Some people won’t use your services unless they feel they are getting a deal or a “special.” If your area has local coupon mailers or online printable coupons, you might issue computer repair coupons locally to get business from those deal-seekers. For example,
BienTek releases computer repair coupons on a
local online printable coupons site.
Although your margins will decrease when a coupon is used, you can still increase your overall earnings by charging a bit more and offering a coupon at the same time. Those who care enough about getting a deal will find and use your coupon. Others start their search for a service with a coupon, and might never have found your business in the first place if you did not offer a coupon.
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on Friday, October 23rd, 2009 at 1:47 pm and is filed under Marketing.
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While this is a good idea, I’d like to add that basing an entire marketing campaign or putting all of your proverbial eggs in one basket is not effective. Though coupons also double as a branding tool, business owners often base the effectiveness off of how many coupons they receive back. Since only 2% of consumers are in the market for a given product/service at a time, you can count on NOT receiving a lot back.
This is true. It can be very expensive to publish in a coupon book. That’s one reason I only publish my coupons online. Everyone’s market differs though.