23Oct/092
Get More Business with a Computer Repair Coupon

image credit: http://www.sxc.hu/profile/mrceviz
Although your margins will decrease when a coupon is used, you can still increase your overall earnings by charging a bit more and offering a coupon at the same time. Those who care enough about getting a deal will find and use your coupon. Others start their search for a service with a coupon, and might never have found your business in the first place if you did not offer a coupon.
November 22nd, 2009 - 17:47
While this is a good idea, I’d like to add that basing an entire marketing campaign or putting all of your proverbial eggs in one basket is not effective. Though coupons also double as a branding tool, business owners often base the effectiveness off of how many coupons they receive back. Since only 2% of consumers are in the market for a given product/service at a time, you can count on NOT receiving a lot back.
November 22nd, 2009 - 17:56
This is true. It can be very expensive to publish in a coupon book. That’s one reason I only publish my coupons online. Everyone’s market differs though.