Should You Include Rates on Your Website?
In the Forum, Kev discusses his rationale for providing a price over the phone instead of your website. Adding to what he stated, the decision of whether to list your prices for computer repair services comes down to several factors:
- if your business has competitive pricing, then these rates should be displayed prominently in your advertising, getting the customer to commit to you and anchor toward your prices; the competition will seem expensive and the customer will make the decision based on your pricing advantage
- on the other hand, if your business provides services at above-average prices, the sale is harder to make – which is a good reason to take advantage of the phone call request for pricing to quickly demonstrate that you are a competent professional before providing pricing information
- you can convey trustworthiness to the customer through your communication before he makes up his mind about the value of your services; on the other hand, if you’re not so good at speaking over the phone, you might want the customer to make his decision about using your services before speaking with you
- if your pricing is complex or changing, it is simpler to provide a quote over the phone than to attempt to include these prices on your site
Thanks, Kev for your contribution. Here’s Kev’s computer business.
