Start with a Web Page
Perhaps the best return on your money begins with a web page. If you are a frugal businessman, like I was when I started, then start here. Come up with your name. You might simply adapt an out-of-state competitor’s name to your own business; just be sure the name is not registered in your own state and the dot-com is available (try to register your name with Google).
After creating your web page and brand, get business cards. Search for free business card services online, if you want, or pay for high-quality ones that don’t have advertisements on the back.