Why Your Computer Tech Application Sucks

I receive a lot of computer repair applications from potential techs (contractors) that I seek to partner with, and many of the cover letters just suck. Here’s the worst type: the tech often gives a story about his passion to fix computers since he was in his mother’s womb, and how he was born with a repair kit in his hand. Unfortunately, it says little about experience. He speaks about his communication skills, but in that same sentence, grammar errors are made and and obscure words are used in a failed attempt to impress. If he includes a story, it’s about how he once had to fix his own computer, or his mother’s (since he has such a small sample set of stories to draw upon, given his minimal experience).

The better application speaks about the tech’s experience in the field, because he has actually repaired a good number of computers. Since the market is saturated with techs, the applicant had better have experience if he is applying somewhere in Michigan. This application does not mention the “degree” from the degree mill or urban vocational school, which only communicates to me that the applicant is on par with all the other rejected computer technicians who mentioned that degree.

The best application follows the instructions, mentions something specific about my business, speaks about related experience, and ends with a mention of followup.

  • Following instructions indicates that you won’t make mistakes like getting the appointment time wrong
  • Mentioning something specific about the job or business shows that you tailored your application (you understand how to communicate, and you place some non-minimal value on the job)
  • Related experience shows that you read the application, had the interest to customize your response, and actually have potential to be qualified
  • Mentioning when you will be following up demonstrates that you have good planning abilities while putting the potential employer in a position where he’d better read your application and be prepared for when the time comes

As a bonus tip, keep in mind that your phone number, email username, and other identifying info may be searched by your potential employer. Run these searches first yourself and find out what kind of history this information will bring up. Since your potential employer runs a computer business, you can expect a good chance that they are search-savvy.

Let’s end this on a good note with some applications that suck:

I am THE computer guru. All others have trained under my supervision. I have the techniques of a JEDI Master.

(At least it’s short and different.)

I am a hard working individual with the strive to succeed.  I am efficient and knowledgeable in assisting end users in multiple environments.  Additionally, I have soft skills that make me an excellent candidate to communicate more technical knowledge to the average Joe.

(Perfect. I have been seeking someone with the strive to succeed who could communicate more technical knowledge to the average Joe. That is what a successful business needs.)


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